Running tips, workouts, plant based recipes for a healthy life - Coach Debbie Runs

Why Bloggers Should Be Using Rich Pins on Pinterest

Blogger's Pit Stop, Blogging, Blogging Tips, PInterest Tips / by

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I’ll say it right here. If you’re a blogger you should be using Rich Pins on Pinterest. Actually, there are a lot of things you should (or shouldn’t) be doing on Pinterest to help grow your blog, including having a business account, verifying your website, and using a scheduler like Board Booster, but today we’re talking about Rich Pins.

What are Rich Pins?

Basically, Rich Pins add extra details to your pins from your website. Your pins will have your website name and icon displayed, making it easier for pinners to find your blog. There are currently five types of Rich Pins: movie, recipe, article, product and place.

Yes, bloggers, you do need to use Rich Pins on Pinterest. #blogging #socialmedia

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Learn why bloggers should be using rich pins on Pinterest and how they can help you grow your blog.

I have recipe Rich Pins which I love (and wish every food blogger used). Not only do they show a list of ingredients, they can also tell if your recipe is vegan, vegetarian, paleo, or gluten-free, and add a “Make It” button (which replaces the “Read It” one). Other extra information includes preparation time and number of servings.

Learn why bloggers should be using rich pins on Pinterest and how they can help you grow your blog.

According to Pinterest, here are explanations of the different types of Rich Pins in addition to Recipe Pins.

Product Pins let you show the price, stock status and product description on Pins from your website.
Article Pins let you show the headline or title, the description and the author of your article or blog post.
Place Pins let you add a location to Pins that come from your website. When people Pin something from your site to a place board, it’ll show the location.
Movie Pins let you add extra information about the movie that’s on your website, including user rating, director, actors and actresses in the movie, release date and movie rating (G, PG, R, etc.).
App Pins feature an Install button that takes iOS users to the App Store to download your app. Right now, only U.S. apps will be eligible for App Pins. Right now, App Pins are only available for U.S. apps and can only be seen on iOS devices.

 

Why You Should Be Using Rich Pins

If you write a blog, you are a brand, and all brands can benefit from Rich Pins. You should also already have a business account (which you will need for Rich Pins).
Rich Pins will make your pins stand out in a crowd. The extra information which is shown will attract pinners and encourage them to click through to your blog.
The pins are branded with your website name and logo.
The extra information that is displayed with Rich Pins will show up no matter who pins it, whether it is straight from your website or a repin.
Your pins will automatically update when you use Rich Pins. If you ever go back and update a blog post, your pins from that post will also update.
Rich Pins will help make your recipe pins more searchable because of the extra information they store about ingredients and types of recipes.

 

How to Install Rich Pins

Frankly, the Pinterest instructions for installing the necessary meta tags and verifying Rich Pins sounds pretty complicated. There is an easier way to accomplish this for WordPress bloggers by using the Yoast SEO plugin. I have always recommended this plugin for bloggers to improve their Search Engine Optimization, and many bloggers tell me that already have (and rely on) it. Once you’ve downloaded and activated the plugin, check out Melyssa Griffin’s post for step-by-step instructions on how to validate your website and apply for Rich Pins.
If you use Recipe Rich Pins, certain recipe plugins, including Easy Recipe Plus, contain all the information needed for Rich Pins (you still need to validate). You just need to fill it in the information when creating your recipe.
Do you use Rich Pins? Have you found them helpful for increasing your blog traffic?

My weekly linkups! Please stop by and check out all of the great recipes, workouts, and information that all these awesome bloggers share every week!

 

Sunday Blog Hop with Jenn
Meatless Monday with Sarah and Deborah
Meatless Monday with Annmarie 
Inspire Me Monday with Janice
Anything Goes with Marilyn
Bonnie, the Pin Junkie
Tip Tuesday with Debbie in Shape
Wild Workout Wednesday with Annmarie, Michelle, Sarah, and Angelena Marie
Wednesday Wisdom with Nanna’s Wisdom
The Running Coaches’ Corner with Rachel, Suz, Lora Marie, and Me!
The Blogger’s Pit Stop with Kathleen
Let’s Get Real with Karen.
Friday Fitness with Jill
Fitness Friday with Miranda

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Comments

  1. Charlotte

    Great info about Rich Pins…I just recently did this and it was not as hard as I thought it would be. It is always a great feeling to put my mind to do something for my blog and then to accomplish it! 🙂

  2. Deborah @ Confessions of a mother runner

    There are so many things about pinterest that I find confusing and this is one of them. I don’t know if I have rich pins or not. I was wondering how to get the ingredients for the recipes to show up like that??

  3. Leanne

    I’ve had rich pins for about a year – I love Pinterest (the pretty pictures suck me in) and I think having the benefit of rich pins that costs nothing extra is worth the few minutes it takes to set them up. I’m on Blogger and wrote about how I set it up without a plug-in: http://www.crestingthehill.com.au/2015/08/it-was-so-easy-to-enable-rich-pins.html
    (Just in case there are any Blogger bloggers out there who want to know how) I also love all the analytic info Pinterest gives you by setting up as a business page.

  4. Sarah

    Thanks for this information! I have yet to successfully use rich pins because it is so difficult to set up! But – I will try going though the plugin now!

  5. Marilyn

    Thank you so much for linking at #overthemoon! I look forward to seeing what you share every week. Please come back for #WonderfulWednesday or #ThursdayFavoriteThings. Don’t forget to comment your link #’s so I can be sure to visit and get a chance to be featured!
    Pinned and shared.

  6. Janet Vinyard

    Hi Debbie, Thanks for the info on Rich Pins – I had not heard of them before. I’ll have to check them out as they sound really beneficial. Blessings, Janet

  7. Janet Vinyard

    Hi Debbie, Thanks so much for the info – I’m going to try it now. Blessings, Janet

  8. Pins Baratos

    Hello Debbie. As we enter in 2017, Rich Pins are more important than ever.

  9. Jennifer

    Thank you for posting this! I am just starting out and I love all of your advice!

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